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Mood-Based Recommendation

Love it or hate it, shopping is an integral part of our everyday lives. The fact is that studies show, our different emotions have a huge impact on consumer behavior.

For instance, consumers who get recommended, will be less likely to find lower prices for a product; hence emotion-based shopping personalisation and recommendation will lead paying higher prices on average.

Influence Domains

Shopping
Persuasion
Spending
Choice
Evaluation
% 0

of people buy as a result of an emotional reason. In a like manner, 28% shop for celebratory events, studies show.

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