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Fueling Personalisation: Opportunities for Organisations to Advance (Part 1)

PERSONALISATION HAS BECOME CRITICAL TO IMPROVING BUSINESS PERFORMANCE As the digital age offers up new ways to fight for customer mindshare and dollars, consumer-facing organisations are responding with new efforts to personalise the customer experience—and reaping big rewards in the process. Imagine arriving at your favorite neighborhood restaurant. For 20 years, you’ve been ordering the lasagna. This ...

Fueling Personalisation: Opportunities for Organisations to Advance (Part 2)

Companies Use Multiple Metrics to Measure the Impact of Personalisation Initiatives When asked which metrics organisations use to evaluate their personalisation activities, more survey respondents (42%) cite “customer satisfaction” than any other. The next most common metrics relate to the impact on customer loyalty/repeat business and total revenue. Only about one in five are effectively measuring ...

Mind-Blowing Facts About Fashion Retail and Personalisation

Benefits of personalisation for online stores Before the explosion of digital commerce , customers simply walked into stores and found a friendly emoployee who helped them find what they were looking for. Pretty simple, right? Unfortunately, that kind of personal attention from consumers is still very rare in the digital arena. Even in the “age of the customer”, ...

What 10 Steps You Should Take Toward Successful Personalisation

Winning Personalisation Tips For Webshops That Marketing Experts Don’t Want You To Know! Foreword When it comes to personalisation—tailoring a product, service, or experience to specific customer segments—many organizations across industries are already investing in this area, and reaping the rewards. When executed effectively, strategic personalisation initiatives, from personalised product offerings and recommendations to dynamic pricing and ...

Top 10 Video Analytics Tools For Businesses In 2021

The boom of online video content consumption has led to the rise of various online video analytics tools. Businesses who want to build and optimize their online video offerings need powerful analytics that cover everything from reach to video engagement to monetization. What is Video Analytics? The analytics work on two levels – motion detection and pattern recognition. ·  ...

Benefits of video marketing in 2021

When deciding which marketing tactics are worth implementing for your business, the option of video marketing has probably been suggested. It is likely that questions about the effectiveness of the tactic quickly arose. “What is video marketing, anyway?” “Does Video Marketing Work?” “How would we do that?” “Will Video Marketing Lead to Customers?” While these concerns are ...

Video for your Marketing Funnel

Video is powerful, personal, and it is the future for all marketing departments whether B2B and B2C, to engage their audiences in a way that has a lasting impact. According to HubSpot, video accounts for 74% of all internet traffic, while Cisco predicts that number will rise to 80% by 2019. Therefore, it is important that brands ...