Mind-Blowing Facts About Fashion Retail and Personalisation

Benefits of personalisation for online stores Before the explosion of digital commerce , customers simply walked into stores and found a friendly emoployee who helped them find what they were…

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Fueling Personalisation: Opportunities for Organisations to Advance (Part 2)

Companies Use Multiple Metrics to Measure the Impact of Personalisation Initiatives When asked which metrics organisations use to evaluate their personalisation activities, more survey respondents (42%) cite “customer satisfaction” than…

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Fueling Personalisation: Opportunities for Organisations to Advance (Part 1)

PERSONALISATION HAS BECOME CRITICAL TO IMPROVING BUSINESS PERFORMANCE As the digital age offers up new ways to fight for customer mindshare and dollars, consumer-facing organisations are responding with new efforts…

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What 10 Steps You Should Take Toward Successful Personalisation

Winning Personalisation Tips For Webshops That Marketing Experts Don’t Want You To Know! Foreword When it comes to personalisation—tailoring a product, service, or experience to specific customer segments—many organizations across…

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