Emotion is a central quality of human existence, and most of one’s behavior, motivation, and thought is enriched with and influenced by emotions. One’s relationship with the world is essentially affective, which means that all the interactions imply and involve emotions, whether these are interactions with the social world or with the material one.

Our solution helps you understand customers emotions and their impact on every aspect of your business, brand, products, and ultimately your presence in the market.

A product, or using a product, can elicit disappointment, attraction, shame, pride, disgust, contempt, admiration, satisfaction, fear, anger, and any other emotion a person may also experience in response to events, people, or actions of people. This chapter provides a general analysis of the phenomenon emotion, focusing on some basic questions: what is emotion, how can it be differentiated from other affective phenomena, what manifestations are associated with it, why do humans experience it, and how is it elicited? The review provides some basic answers to these questions that on the one hand are drawn from recent insights in emotion theory and on the other hand are not estranged from the everyday notion of what (product) emotion is. 

Products

Kabbex for customer's emotions analysis

Customer's Emotions Analysis

Kabbex for product's emotional engagement examination

Product's Emotional Engagement Examination

Kabbex for mood-based product recommendation

Mood-Based Product Recommendation

Kabbex for mood-based shopping personalisation

Mood-Based Shopping Personalisation

Kabbex for customer’s shopping pattern analysis

Customer’s Shopping Pattern Analysis

Kabbex for products emotional-based A/B testing

Products Emotional-Based A/B Testing

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Use Cases

Kabbex for product recommendation improvement

Product Recommendation Improvement

Kabbex for cross selling & up-selling improvement

Cross Selling & Up-Selling Improvement

Kabbex for video ad engagement examination

Video Ad Engagement
Examination

Kabbex for playlist engagement analysis and examination

Playlist Engagement Analysis and Examination

Kabbex for smart digital signage for shops & shopping centers

Smart Digital Signage for Shops & Shopping Centers

Kabbex for product's emotional engagement examination

Product Engagement
Examination

Kabbex for market research and examination

Market Research and
Examination

Kabbex for dynamic product marketing

Dynamic Product
Marketing