Emotion is a central quality of human existence, and most of one’s behavior, motivation, and thought is enriched with and influenced by emotions. One’s relationship with the world is essentially affective, which means that all the interactions imply and involve emotions, whether these are interactions with the social world or with the material one.
Our solution helps you understand customers emotions and their impact on every aspect of your business, brand, products, and ultimately your presence in the market.
A product, or using a product, can elicit disappointment, attraction, shame, pride, disgust, contempt, admiration, satisfaction, fear, anger, and any other emotion a person may also experience in response to events, people, or actions of people. This chapter provides a general analysis of the phenomenon emotion, focusing on some basic questions: what is emotion, how can it be differentiated from other affective phenomena, what manifestations are associated with it, why do humans experience it, and how is it elicited? The review provides some basic answers to these questions that on the one hand are drawn from recent insights in emotion theory and on the other hand are not estranged from the everyday notion of what (product) emotion is.
Products

Customer emotions analysis is the automated process of capturing emotions across your funnel and the customer journey to find out how customers feel in every step of their journey and in different touchpoints of your brand. It helps businesses gain insights and respond effectively to their customers.

Customer emotions analysis is the automated process of capturing emotions across your funnel and the customer journey to find out how customers feel in every step of their journey and in different touchpoints of your brand. It helps businesses gain insights and respond effectively to their customers.

Through humanized data based on each customer’s emotions, we help you provide meaningful and accurate recommendations to them. Not only based on what their shopping history, but based on their current condition, psychographics, demographics, etc. We do not recommend so many, but only few item, with high relevancy on their mood that help them improve their mood, and they surely want to buy.

Not only the product recommendation, but the whole journey of the customer, will be personalised through this product. Think about the changing the colors, user interface, even different types of journey based on the customer’s sentiments. Kabbex’s personalisation engine will create an ultimate 1:1 personalisation which is designed for and led by the customer. Say good bye to one-fit-all journey and rethink about customer experience, and deliver specialization to your customers.

Shopping patterns explain why and how behind consumer make purchasing decisions. They are routines and sometime practices that consumers establish through the products they purchase. We analyse customers purchase patterns and translate their correlation with their emotions, selected or unselected products, demographics, psychographics, etc. This gives you a full insights.

Examine and test your pricing plans, products, product features, with different types of customers, demographics and top of everything, with their different emotions. This will help you equip your decisions with the evidences, and not only rely on one’s instincts. Through this product, you will definitely know what product with what feature and what discount should be offered to a customer, that get bought 100%.
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Use Cases

Product Recommendation Improvement

Cross Selling & Up-Selling Improvement

Video Ad Engagement
Examination

Playlist Engagement Analysis and Examination

Smart Digital Signage for Shops & Shopping Centers

Product Engagement
Examination

Market Research and
Examination

Dynamic Product
Marketing