Benefits of personalisation for online stores Before the explosion of digital commerce , customers simply walked into stores and found a friendly employee who helped them find what they were…
Companies Use Multiple Metrics to Measure the Impact of Personalisation Initiatives When asked which metrics organisations use to evaluate their personalisation activities, more survey respondents (42%) cite “customer satisfaction” than…
As personalisation becomes the norm, a finer edge is crafted As the digital age offers up new ways to fight for customer mindshare and dollars, consumer-facing organiSations are responding with…
Winning Personalisation Tips For Webshops That Marketing Experts Don’t Want You To Know! ForewordWhen it comes to personalisation—tailoring a product, service, or experience to specific customer segments—many organisations across industries…
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