The boom of online video content consumption has led to the rise of various online video analytics tools.
Businesses who want to build and optimize their online video offerings need powerful analytics that cover everything from reach to video engagement to monetization.
What is Video Analytics?
The analytics work on two levels – motion detection and pattern recognition.
- Motion – It includes examining each pixel and detecting every movement.
- ·Pattern – identify and monitor objects, recognizing objects that have moved, gone, or are new.
Video analysis tools allow businesses to monitor in real-time and find inconsistencies in videos. The technology is used in many sectors, including – marketing, security & banking, retail, etc.
The Video data analytics tool pulls data from videos. This data is then used to trigger actions – contact security, start recording/counting, send trademark abuse alert, capitalize on user-generated content, etc.
For building, optimizing, and exploiting video marketing campaigns, you’ll need powerful analytics tools. Google Analytics is good, but you will require more.
Here are 10 Video Analytics Tools you can use
It is one of the best youtube analytics tools in the market
It has a browser extension that is YouTube certified, which means it works according to YouTube guidelines. As it’s a youtube analytics free tool, it comes under one of the top video analytics tools.
After installing its extension, it adds a dashboard screen to the youtube page that shows the live streaming video analytics. It is beneficial while posting videos as it helps you set the title, description, taglines, keywords, etc. that will be essential in improving the video’s search engine visibility.
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2. VIDYARD
Vidyard provides customers with the analytics and tools they need to drive business growth through video.
It is one of the high rated youtube social media analytics tools that help you “Turn viewers into customers.”
The Vidyard video platform helps marketing and sales teams get the most out of video content with the tools and data needed to create, distribute and measure the true impact of video.
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3. VIDOOLY
Vidooly is an online video analytics tool and marketing suite. You can check youtube video analytics online to understand the performance of your videos and channel.
Some of the advanced features of vidooly are like:-
- Video tag suggestions
- Best time to upload
- Competitor tracking
- Comment moderation
- Connecting brands to the right content creators
- Collaboration with influencers
- Subscriber behavior analysis
- Annotation optimization etc.
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4. TUBULAR
This tool is the leading social video analytics and intelligent youtube video analytics tool which helps you grow and monetize your business.
Tubular has a tool to study engagement on YouTube. It is not a YouTube network or channel with millions of worldwide fans. Instead, it’s a youtube analytics tool that YouTube marketers can use to judge their video content’s impact and reach.
5. VIDIQ
It has a youtube analytics extension for Chrome that provides on-the-spot analytical video data that means it shows the real time youtube analytics and provides video content analytics tools to help you research the best topics and manage your YouTube channel. it is one of the top youtube channel analytics tools.
-> Video content analysis (also video content analytics, VCA) is the capability of automatically analyzing video to detect and determine temporal and spatial events.
This tool is handy to track your video performance on YouTube through YouTube analytics.
The vidIQ panel will give you:
- The number of views for the video with the highest views.
- An average number of views for the videos.
- Several videos were added to the top 20.
- The average age of the videos.
- The number of times the search phrase appears in the titles.
- The number of times the search phrase appears in the description.
- Top video creator.
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6. VIRALSTAT
ViralStat is considered as one of the top youtube video analytics tools.
Its a video analytics research tool that allows you to track your competitor’s – video campaigns so you can find new video trends and profiles to follow and research. So it is from one of the best video editing companies.
This tool lets you track, compare, and analyze any social video or profile on Facebook, Instagram, or YouTube.
ViralStat Key Features:-
- Analytical Reports
- Competitor Analysis
- Customizable Reports
- Content Engagement Analysis
- Report Customizability
- Campaign Analytics
- Competitor Monitoring
- Engagement Tracking
- Influencer Tracking
- Lead Attribution
- Post Scheduling
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7. VIDALYTICS
It is an end-to-end video platform for marketers, with everything you need to host, stream, and analyze your videos. So it’s one of the good video analytics solutions for you.
“Better analytics, Better insights, Better conversions.”
Features of Vidalytics:-
- Video Analytics
- Inside Video Search
- Mobile Screen Support
- Video Streaming
- Video Hosting
- Multimedia Support
- Conversion Tracking
- Video Data Segmentation
- Customization
- Enterprise Infrastructure
8. CINCOPA
Video analytics tool
“Using analytics to improve ROI.”
Cincopa Video Analytics Live Feed gives detailed information about every user who has watched the video, including the country, view date, video asset name, the web page where the video was played, IP, and engagement.
9. WISTIA
It helps in brand awareness and tracks marketing performance through its built-in analytics and video marketing tools.
People who are watching your video and how they are watching and interacting with it, Wistia stats are the best way to get a complete view of it.
There are lots of different types of analytics that Wistia provides for your videos. That is organized into several categories.
They are high-level stats — account and project-level trends in your videos. Next is video-level trends and check out total engagement, play rate, and action analytics. And then – viewers data, like heatmaps and email tracking.
10. MEDIA STUDIO
Its analytics dashboard makes it easy to measure performance on Twitter, from comprehensive metrics for tweets and videos to earnings from monetized videos and more.
It’s a video analytics platform that manages, measure, and monetize your videos on Twitter.
The producer is a new feature that allows publishers to launch professionally-produced live broadcasts on Twitter and monetize directly from Media Studio.
Some examples of the analytics tracked include :
- Video stats
- Retention rates (25%, 50%, 75%, 100%)
- Completion rates (25%, 50%, 75%, 100%)
- Total minutes viewed
- Call-to-action clicks
We are Kabbex, a vibrant tech startup based in the Netherlands. Deep learning and AI, are the heart of everything we do. It drives the discoveries we make and the technology we create.
We as a team of data enthusiasts, launched Kabbex in 2019 with the aim to build a solution to visually interpret human behavior in the physical world. It resulted to an innovative solution, enabling retail sector to smart spaces of the future that interact with people in seamless and meaningful ways.
In short, machine learning is our heart, personalisation is our brain and emotional translation is our blood.
In short, we love AI!
Our solution:
We are a video analyzing platform that help marketing agencies to exactly measure their video’s performance, audience’s emotions and engagement level without asking direct questions, and endless discussions which is backed by AI and Deep Learning
We help video marketing agencies to measure the video’s performance, audience’s emotions and engagement level without asking direct questions
Our algorithm enables marketing agencies to interact with their users based on their semantic profile and fine-tune their video to make a killer edition that will work 2x times better.
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